The tower that redefines the meeting
between life, work, and leisure, and sets a new bar of standard and quality.
Now at presale prices:
Hotel units
990,000 Nis
Apartments
4, 3, 2 rooms
from 55 sqm
with sea view and premium specification
Offices
A premier business complex offering attractive investment opportunities
Live the city from a new point of view, and to be beyond the sea, and above the city.
Opposite the magical coastline of Bat Yam and at the center of the residential and business district of tomorrow, Le Général project is being built, redefining the meeting between life, work, and leisure, setting a new bar of standard and quality in the new city of Park HaYam in Bat Yam, and offering a new way of life of balance and inspiration. In the first project of its kind in the city, you will discover luxurious and high residential floors overlooking the sea, office floors touching the forefront of innovation and facing a new horizon, and commercial, entertainment, and leisure areas converging into a complete, smart, connected, and bold urban experience. Le Général, your opportunity to live the city from a new point of view, and to be beyond the sea, and above the city.
Beyond Location
The project is located in the north of the Park HaYam district, at the heart of the new city area of Bat Yam, the city's new business and residential district.
It is one of the largest and most impressive urban projects in Israel, spanning a vast area of approximately 770 dunams. The area is planned to combine modern and accessible living with exceptional quality of life: luxurious residential and business complexes, alongside advanced commercial and entertainment centers, public and educational institutions, wide green parks, and walking and bicycle paths.
Adjacent to the city area, the planned metro line will operate, connecting Bat Yam directly to the business centers of Tel Aviv and the Dan region.
The meaning is a winning combination of an advanced residential environment, perfect transportation accessibility, and a safe investment for the future.
Steps from the city, touched
by the breath of the sea
The new way of life offered by Le Général allows you to enjoy everything you need in one place, but if you wish to step outside the complex, you will discover that everything is within reach:
from the promenade
and the beach
from a wide
public park
from the light
rail station
from the future
M3 metro station
from the courthouse
Welcome to Your New Urban Experience
Welcome to the new residential concept –
An entire city planned vertically. Le Général rises to a height of 41 floors and was designed to create a perfect balance between personal life, work, and leisure.
The project offers 10,000 sqm of modern offices, 125 luxury apartments on the high floors, bustling commercial levels, and a boutique hotel, all in one prestigious complex, and at its center: two iconic sky-lobby floors on floors 17-18, with a pool, lounge, bar-restaurant, gym, and shared meeting rooms – a private and breathtaking premium area designated exclusively for the tower’s residents.
The Future of Mixed-Use Living
Le Général brings with it a new perception of urbanity: a complete life in one tower, high-rise living with a sea view, innovative offices connected to the city, vibrant and lively commerce, a hotel, and a premium sky lobby, all converging into one ecosystem of modern living.
Living Above the City
In the tower, there are 125 luxury apartments located on floors 19-40, 6 apartments per floor in a mix of 2 to 4 rooms. On the upper floors (39-40), there are 5 magnificent penthouses with spacious balconies and an endless view.
The apartments are carefully designed and combine urban style, modern comfort, and a groundbreaking residential experience.
In addition, for the residents’ convenience, there is a 5-level underground parking lot.
The Sky is the Limit
The sky lobby on floors 17-18 is the highlight of the project and serves as an architectural icon visible from afar.
The unique façade of the floor extends out from the tower line and creates a floating form that gives the structure a distinctive presence on the urban skyline of Bat Yam and its surroundings. The innovative design combines wide glass walls, clean lines, and dramatic lighting that emphasizes the feeling of a space suspended between sky and sea.
The interior of the floor is planned as a multi-purpose space that allows the integration of business and leisure, and of work and enjoyment, and includes among other things a pool, a bar-restaurant, a private lounge, a gym, shared meeting rooms, and an open rooftop with a panoramic view, designated for the residents’ well-being and for social gatherings in an unforgettable urban atmosphere.
More Than a Tower. A Private Community.
To be part of a private and exclusive club for the apartment and business owners
The tower does not offer only apartments and offices – but an entry into a closed, managed, and meticulous world, reserved for an intimate community of apartment and business owners who share a different lifestyle.
THE CLUB is an exclusive residents’ club, operating under professional management, which provides the residents and tenants with access to a variety of advantages, services, and private spaces:
Managed services at a five-star hotel level
Personal concierge
Laundry, dry cleaning, and tailoring services
Mail and currency exchange services
Cleaning services
Car care' washing and parking
Dog-walker services
Room service and culinary solutions
Pharmacy services
Permium community facilities
Designed business lounge
Rooftop
Guest rooms in the hotel (for residential and office tenants)
Workspaces and premium meeting rooms
Podcast room (including filming and recording equipment)
Gym and training rooms
Treatment rooms
Pool, sauna, and jacuzzi
Self-service laundry room
Equipment lending room (tools, professional cleaning equipment, and more)
Intimate event space
Benefits and discounts
The community members enjoy fixed discounts on hotel services and selected businesses operating in the tower, as part of a connected, cost-effective, and smart residential concept.
Community life, bonding, and networking
Beyond daily convenience, club members also enjoy periodic residents' events, networking meetups, workshops, and content events, designed to connect people who share not only the same address – but the same life philosophy.
Living in this tower means belonging to an exclusive community – managed, connected, advanced.
A community that sets a new standard for urban living on the coastline.
The driving force behind the project
Baladi Holdings
Baladi Holdings was founded by Erez Dehabani, the founder and controlling owner of Baladi Ltd.
Erez directed his knowledge, business experience, and financial resilience into the real estate world and founded Baladi Holdings, which brings a unique approach to development and construction: a combination of business excellence with an advanced urban vision, investment in quality of life, and multi-layered planning that examines not only the structure of the asset but also its social, urban, and future value.
D.E.S – Real estate management and development
A company specializing in the initiation and management of real estate projects.
The company has legal, engineering, architectural, economic, and statutory knowledge and experience in the field. The company is managed by Adv. Erez Podemski Shaked, an expert in planning, construction, and the development of real estate projects.
For many years he served as the CEO of the Bat Yam Municipality and advanced the urban vision for the renewal of Bat Yam. In addition, he managed dozens of urban renewal projects (evacuation–construction and TAMA 38), oversaw the development of Park HaYam in Bat Yam, and took part in promoting numerous land-improvement, demolition, and construction initiatives across the country.
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